Gen S is an app that promotes sustainable living for young users, as part of a school project. My team gathered ideas and built app features before creating a marketing campaign for the app launch.

Throughout the process, we did ample research on market demand for sustainability products. The goal was to differentiate ourselves from other existing apps and devise the best solution to target audience’s pain points. Finally, my team developed a detailed marketing campaign to help launch the app, which covers both search engines and multiple social media channels.