ASOS Equality - a school project that analyzed ASOS’ brand identity as an advocate for inclusivity and self-expression in fashion. Furthermore, the project identified current weaknesses regarding ASOS’ online presence and communication efforts, offering a solution that is a complete marketing package.

ASOS Equality is a marketing campaign that combines traditional and digital tactics aimed at specific customer groups - people with diverse sexual orientations, cultures, and body characteristics - to promote inclusiveness, encourage self love/confidence, and spread awareness.